BPR International Public Relations and Marketing Case Study for Real Estate Industry

Real Estate Industry

03

Case Study

The Goal

To help a small real estate broker that had opened a new location become well known in the community and generate national press for opportunities with real estate TV shows.

The Strategy

Create a six-month campaign that created awareness while adding weekly video content

BPR International Public Relations and Marketing Case Study for Real Estate Industry Weekly TV Segments and Newsjacking

The Execution

  • Weekly TV segments on a local small market station
     

  • Partnered with a local nonprofit for additional exposure
     

  • Newsjacking through national reporters 

The Results

  • Three national production houses made offers
     

  • Listings increased by over 30
     

  • Gained at least 4 collaborative industry partners
     

  • Three national earned media pickups including Business Insider and Redbook

BPR International Public Relations and Marketing Case Study for Real Estate Industry Results