To develop a quick media strategy to announce the acquisition of a smaller firm.
With a quick 48-hour turnaround we had to develop a media strategy, set up media goals, and gain awareness of the large announcement.
Created a media strategy within one day for approval from the client
Developed a media list and reached out on Twitter, traditional methods and online
Created posts on social media while working with the new firm to use both companies’ platforms
Regional and local press coverage
National press coverage in trade publications
Press release on the wire which performed well and added to SEO
Repurposed the content for social media and a blog