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Engineering &
Tech Industry
02
Case Study
The Goal
To develop a quick media strategy to announce the acquisition of a smaller firm.
The Strategy
With a quick 48-hour turnaround we had to develop a media strategy, set up media goals, and gain awareness of the large announcement.
The Execution
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Created a media strategy within one day for approval from the client
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Developed a media list and reached out on Twitter, traditional methods and online
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Created posts on social media while working with the new firm to use both companies’ platforms
The Results
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Regional and local press coverage
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National press coverage in trade publications
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Press release on the wire which performed well and added to SEO
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Repurposed the content for social media and a blog
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