BPR International Public Relations and Marketing Case Study for Engineering and Tech Industry

Engineering &

Tech Industry

02

Case Study

The Goal

To develop a quick media strategy to announce the acquisition of a smaller firm.

The Strategy

With a quick 48-hour turnaround we had to develop a media strategy, set up media goals, and gain awareness of the large announcement.

BPR International Public Relations and Marketing Case Study for Engineering and Tech Industry Social Media Campaign Strategy

The Execution

  • Created a media strategy within one day for approval from the client 
     

  • Developed a media list and reached out on Twitter, traditional methods and online 
     

  • Created posts on social media while working with the new firm to use both companies’ platforms

The Results

  • Regional and local press coverage
     

  • National press coverage in trade publications
     

  • Press release on the wire which performed well and added to SEO
     

  • Repurposed the content for social media and a blog

BPR International Public Relations and Marketing Case Study for Engineering and Tech Industry Regional, Local and National Press Coverage